Bradley Greenwood Appointed Bunting’s European Sales Manager

By Paul Fears | 05 April 2023

The appointment of Bradley Greenwood as Bunting’s European Sales Manager is in response to continued sales growth in technical magnetics and magnetising equipment.  Bradley heads up a sales team and representative network covering the whole of Europe.

Bradley Greenwood
Bradley Greenwood

Bradley Greenwood joins Bunting to continue his distinguished sales and engineering career with high-tech equipment manufacturers.  His career started with The IMC Group (renamed as Hanwell Solutions Ltd) in technical support and validation engineering for environmental monitoring systems.  Whilst working at The IMC Group, Bradley studied at local colleges in Cambridge where he gained advanced qualifications in applied mathematics, electronic engineering, and advanced electronics.

The electronics qualifications and experience gave Bradley the opportunity to join scales and analytical instruments manufacturer Metler Toledo in a technical support engineering role.  After several promotions, Bradley moved to Bizerba (UK) Ltd who provide hardware and software for the retail and trade industries.  This was Bradley’s first managerial role with a focus on products and applications.

Simon Ayling with Bradley Greenwood
Simon Ayling with Bradley Greenwood

Bradley’s experience with highly technical electronics equipment resulted in an opportunity to assume a Business Development Manager role for X-Ray equipment with Wipotec GmbH.  This also led to Bradley moving to Loma Systems as the European Sales Manager, where he managed and developed the business for the range of inspection equipment across Europe.

As Bunting’s European Sales Manager, Bradley is overseeing the continued growth of sales in technical magnetics and magnetising systems.  Bradley’s experience with highly technical electronic equipment such as metal detectors, checkweighers and x-ray foreign body detectors, will support Bunting’s continued development of industrial and pilot plant scale magnetisers and magnet setters.

“The development of our European sales team is the foundation of our continued success,” explained Simon Ayling, Bunting’s European Managing Director.  “Bradley brings a wealth of technical and managerial experience to the team, which is perfectly suited to our sales growth strategy.”

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Magnets, Magnet Assemblies and Magnetising Equipment

Bunting designs and manufactures a wide range of magnetsmagnetic assemblies and magnetising equipment.  Many are bespoke for specific applications.  For further information on any of the products mentioned in this review, or for bespoke magnet assemblies and magnet designs, please contact us via:

Phone:  +44 (0) 1442 875081


Via the Bunting-Berkhamsted website for specialist magnets, magnetic assemblies and magnetising equipment

Via Bunting-eMagnets for online purchase of Magnets and Magnetic Technology

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